I haven’t decided whom to vote for, but I tell you this. It won’t be anyone who uses movie stars to speak for them in their ads.
Section B
Emotional Terms
Metaphor and Simile
Emphasis
Quotation Out of Context
Abstract Terms
Vagueness
Ambiguity
Shift of Meaning
(1982 Activision Pitfall! video game commercial for the Atari 2600)
Section D
Appeal to Pity
Appeal to Flattery
Appeal to Ridicule
Appeal to Prestige
Appeal to Prejudice
Bargain Appeal
Folksy Appeal
Join the Bandwagon Appeal
Appeal to Practical Consequences
Passing from the Acceptable to the Dubious
Section E
Concurrency
Post Hoc
Selected Instances
Hasty Generalization
Faulty Analogy
Composition
Division
Non Sequitur
Ad for Fellowes shredders: “‘Having burned up eight shredders in the past five years, I am thrilled to find a shredder that is built to last. Not once has this shredder jammed (unlike my previous shredders).’ Posted to Fellowes.com by Ellee”